Blue Apron vs. Freshly - Full Comparison for 2022

logo of Blue apron

Blue Apron

Blue Apron is one of the most popular meal delivery services available in the USA. In fact, this is one of the first food companies that started offering meal kits. They provide straightforward meal plans, and their services are geared toward developing cooks or people who find meal planning and prepping challenging.

  • Shipping Cost: For more than three meals – free shipping; otherwise, $9.99
  • Average Price Per Meal: $8.74
  • Delivery Area: All locations in the continental United States.
Check Latest Price
Read Our Full Blue Apron Review
image of freshly logo


Our next contender, Freshly, doesn’t fall behind in any of the categories. They focus on even more convenient food making by offering prepared meals which need only a few minutes of heating. Freshly recipes are designed to be crowd-pleasers aimed at people who enjoy rich and delicious food.

  • Shipping Cost: From $3.99
  • Average Price Per Meal: $8.99
  • Delivery Area: All locations in the continental United States.
Check Latest Price
Read Our Full Freshly Review

Meal Options

Blue Apron



Pure Plant

Plan & Pricing

Blue Apron

Two-person plan
from $9.99 to $8.99
Offers 2, 3, or 4 weekly servings
Four-person plans
from $8.99 to $7.49
Offers 2, 3, or 4 weekly servings


4 or 5 servings per week
6-7 meal plan
$53.94 to $62.93
up to a $12 off this price
6 or 7 servings per week
up to a $20 off this price
8 or 9 servings per week
10-11 meal plan
from $89.90 to $98.89
up to a $27 off this price
10 or 11 servings per week
12 meal plan
up to a $33 off this price
12 servings per week


Blue Apron

Switching plans
Free Trial
Read More


Switching plans
Free Trial
Read More

Popular Meals

image of Mushroom, Crispy Onion & Fontina Burgers

Blue Apron

  • Mushroom, Crispy Onion & Fontina Burgers
  • Cheesy Tomatillo Enchiladas
  • Shawarma-Spiced Cod & Arugula Salad
  • Sheet Pan Italian Meatloaf & Cauliflower
  • Curried Chicken, Poblano & Figs
image of Savory-Sweet Chicken Teriyaki Bowl


  • Savory-Sweet Chicken Teriyaki Bowl
  • Sesame-Ginger Chicken & Noodles
  • 8 Baked Turkey Meatballs
  • Chicken Cordon Bleu
  • Moroccan-Spiced Harissa Chicken

Our Comparison

Meal Plans

If you aren’t into choosing meals with Blue Apron, you don’t have to. Set up your general preferences and let your weekly box surprise you. Considering they have a nicely-designed meal kits packed with delicious ingredients, different styles and flavors, you won’t make a mistake.

On the other hand, if you want to take control over your order, just go to the “upcoming tab” and choose your weekly order. You can select more than 20 recipes each week, allowing you plenty of variety.

When it comes to Freshly, they don’t necessarily focus on meal plans but the number of servings. They offer more than 50 recipes per week, while you can pick between 4 and 12 dishes based on your needs.

Both services offer prepping time, allowing you to choose how much time you want to spend in the kitchen. For instance, an average cooking time with Blue Apron meals is around 30 minutes, while with Freshly, you can have your food ready within minutes.

Also, both meal delivery services provide internationally inspired recipes. Blue Apron mainly includes American cuisine, as well as Mexican, Asian, Greek and Italian. On the other hand, among American food, Freshly will offer you Mexican, Middle Eastern, Asian, and Italian cuisine.

Ingredients Quality

Blue Apron is proud of the high-quality ingredients they source from ranchers, fishermen, and farmers. At the moment, they are working with more than 100 family-operated farms. Their suppliers never use ingredients that contain antibiotics or hormones and are high on board with seafood sustainability.

Their recipes are also free of GMO ingredients. Some of their produce is USDA certified organic, but not all of them.

Interested in more? Here is our in depth guide on organic meal delivery companies.

Freshly also sources their ingredients from US vendors, while their food is free of processed sugars and artificial ingredients. Meat is sourced in the USA, while all cuts are free from preservatives, chemical additives, and fillers.

Unfortunately, they don’t offer organic ingredients, but they are a certified gluten-free company.

Nutritional Value

Blue Apron offers wholesome meals with a balanced blend of lean protein, carbs, and veggies when it comes to nutritional value. Even though there are refined carbs, whole grains appear more often than not.

Recipes range between 480 and 1100 calories, and you can find nutrition facts on their website. Basically, each meal comes with a table to easily track your caloric intake. Neither excessively rich nor strictly healthful, Blue Apron tries to balance hedonism and pure nourishment.  

Freshly performs even better in this department. You can find recipes ranging from 160 to 700 calories. Same as Blue Apron, each dish has clearly displayed caloric content, a number of carbs, fats, and proteins.

Freshly even offers a weight loss plan, which can be helpful for people looking to manage their weight, since they will receive proportioned meals with less than 500 calories.

If you aren’t sure which recipes are low in calories, just follow the numbers or choose their Perfectly Fit menu. While calories say otherwise, Freshly recipes are designed to satisfy all your taste buds.

Recipe Variety

Blue Apron has more than 20 recipes to offer every week. This includes at least four vegetarian dishes and three meals in the Wellness category. On top of that, they have a great variety of proteins and veggies.

The ingredients they choose for their recipes are fresh and seasonal. You can select between four meal plans, with two and four services. Blue Apron offers traditional American cuisine but also recipes inspired by international cuisine.

blue apron menu image

With Freshly, you can order up to 12 meals per week, and they have different subscription plans suitable for various dietary preferences. Whether you are on a low-carb, keto, gluten-free, or low-calorie diet, you will find your match here.

There are a couple of plant-based options, but not as nearly as other services offer. The great thing about this service is that they provide more than 50 meals every week, allowing you plenty of variety.

The Packaging

image of blue apron box

We have to disappoint you with Blue Apron’s packaging. Even though everything is neatly packed in vacuum-sealed containers and stored in an insulated box, most of the packaging is made of plastic, while hardly any of it is recyclable. 

This is something that Blue Apron is actively working on, and we expect they will be able to solve this issue soon.

freshly boxes image

On the other hand, Freshly’s packaging is entirely recyclable. Meals are packed in cardboard sleeves, and the cardboard delivery box and plastic metal trays are recyclable. They also use largely biodegradable insulation.

Both of the services charge a shipping fee. In terms of delivery days, Blue Apron delivers Monday through Saturday, while Freshly also offers Sunday delivery.  

Customer Support & Service

Blue Apron

  • Switching plans –It’s possible to change or skip your meal plan before the weekly cutoff.
  • Cancellation – You can cancel, pause or skip your order before “Changeable before date” located in your account setting.
  • Refunds – Blue Apron can offer you a full or partial refund, depending on the circumstances. They might replace a meal or meal ingredient, issue you a refund, or give you credits that you can apply to future orders.
  • Gift – Currently, you can get e-gift cards for meals and wine subscriptions.
  • Free Trial –No free trials at the moment.
  • Customizable – You can customize some of the recipes, and these changes range from $0.95 per serving to $5.95 per serving.


  • Swathing plans: With Freshly, you can easily change or swap plans.
  • Cancellation: Cancel or skip any time, but make sure to do it before the weekly cutoff.
  • Refunds: Customers receive a refund within five business days.
  • Gift: Freshly offers e-gift cards you can give your family and friends; they aren’t refundable. You will get an email with a unique code.
  • Free Trial: No free trials at the moment.
  • Customizable: Freshly is customizable to some extent. Though, you can choose delivery dates.

Final Verdict

logo of Blue apron

These two services were pretty tough rivals. But, to sum things up, Blue Apron offers meal kits and premium ingredients, including great low-calorie options and a different mix of cuisines.

On the other hand, Freshly had plenty of lunch and dinner options. You only have to choose your recipe, pick a delivery date, and heat your food when hungry. It's as simple as that.

So, who is the winner? In our option Freshly, due to convenience and the number of weekly meals they have on their menu.   

Check Blue Apron Plans and Prices
Read Our Full Blue Apron Review
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