Hello Fresh vs. Blue Apron Ultimate Comparison for 2021

Hello Fresh icon

Hello Fresh

Hello Fresh is one of the most popular meal kit delivery services in the U.S. for many reasons! Every week they give 19 meal recipes on the Menu Plans, Wine shipping option and a special offer – Date Night box, idea we haven’t seen so far! After receiving Hello Fresh box, only six steps in max 30 minutes keep you away from delicious dinner on your table!

  • Delivery Area: 48 States
  • Average Price: $9.24 Per Meal
  • Shipping Cost: $7.99
Blue Apron icon

Blue Apron

Blue aprons used to wear chefs who were still in the process of learning how to cook! That symbol inspired the founding team to name their company Blue Apron, as we all are “chefs-to-be”! Cook with pleasure and save your precious time for moments around the dining table with loved people! Today, Blue Apron is also very popular, keep reading to find out why and which of these two companies we like better!

  • Delivery Area: Not all States (enter your zip code and check on website)
  • Average Price: $8.74 Per Meal
  • Shipping Cost: Free*

*only 2-serving meal twice a week delivery costs $7.99 per shipping

Meal Options

Hello Fresh

Blue Apron

Plan & Pricing

Hello Fresh

  • Classic Plan (Meat & Veggies) $7.49 - $10.99 / serving

    • Servings: 2, 4 • Meals Per Week: 2, 3, 4, 5 • Kit Prices: $51.95 to $97.87*

  • Veggie Plan $7.49 - $10.99 / serving

    • Servings: 2, 4 • Meals Per Week: 2, 3, 4, 5 • Kit Prices: $51.95 to $97.87*

  • Family Plan $7.49 - $10.99 / serving

    • Servings: 2, 4 • Meals Per Week: 2, 3, 4, 5 • Kit Prices: $51.95 to $97.87*

  • Low Calorie $7.49 - $10.99 / serving

    • Servings: 2, 4 • Meals Per Week: 2, 3, 4, 5 • Kit Prices: $51.95 to $97.87*

*shipping costs included

Blue Apron

  • Signature/Freestyle/or Vegetarian for 2 Plan $9.99 / serving

    Servings: 2; Meals Per Week: 2, 3; Kit Prices: $47.95* to $59.94

  • Signature for 4 Plan $7.49-$8.99 / serving

    Servings: 4; Meals Per Week: 2, 3,4; Kit Prices: $71.92 to $119.84

*shipping costs included


Hello Fresh

Blue Apron

Popular Meals

Pan-Seared Steak with Roasted Butternut Squash and Green Beans from Hello Fresh

Hello Fresh

  • Pan-Seared Steak with Roasted Butternut Squash and Green Beans Almondine
  • Rapid Stir-Fried Beef
  • Chicken Milanese with Crispy Potatoes, Mixed Greens, and Creamy Lemon-Chive Dressing
Pizza with Mozzarella Fontina and Grana Padano Cheese by Blue Apron

Blue Apron

  • Pizza with Mozzarella, Fontina, and Grana Padano Cheese
  • Togarashi Popcorn Chicken with Sweet Chili Cabbage Slaw
  • Seared Steaks with Lemon-Parmesan Kale & Roasted Potatoes
Steaming food tray with lid

Our Comparison

Meal Plans

Hello Fresh offers Veggie, Family, Calorie-smart Plan and meals by Chef’s Choice. They does a meal and wine kits delivery! Their meal box includes fresh, pre-measured ingredients which come with a recipe card! Wine box contains six bottles of wine by your choice (White, Red or Mixed Plan) for the price of $89.00. Wine delivery is free-of-charge!

On Blue Apron Menu variety is also excellent – seafood, omnivore, weight-loss recipes, world flavors and a lot more! They have WeightWatchersReimagined Plan, which helps people who want to change their lifestyle and lose weight! They also recognized an opportunity for success in its wine distribution! Wines come in a pack of 6 bottles/per month! With fantastic wine comes even more delicious cheese! Blue Apron meal Plans serve two to four people, delivering max four times a week. Prices are a bit higher on a 2-People Plan and shipping cost also!

Our honest review of best meal kit delivery services for two is finally here, check it out now.

The Quality of the Ingredients

Blue Apron is our winner of this category because of 100% organic and Non-GMO vegetables, seafood recommended by Seafood Watch, meat antibiotic, and hormone-free. Hello Fresh also offers only fresh and tasty ingredients sourced from local ranches and farms, but they’re not always organic! That’s why we choose the Blue Apron!

Nutritional Value

Now, let’s talk a bit about nutrition! Hello Fresh portion contains around 2,000-3,000kJs and is perfectly balanced in carbs, calories, and saturated fats! On Blue Apron recipe cards and online, you can read all about nutritive values. Every WWR meal is labeled with one single number (already calculated nutritional facts) to make it easier for you! Nutritional value of a meal is based on quality organic ingredients, so it’s obvious who is our favorite!

Recipe Variety

All Hello Fresh meals are labeled with a recipe level number (1, 2 or 3), so you know in advance how much multitasking and cooking experience is necessary! Recipe cards are always printed and inside of your box, but also can be found on their websites. Meals are ready in 30 minutes max. Blue Apron online Market helps beginners to find appropriate kitchenware and order it online. All these time-saving options that Blue Apron amaze us!

See more:

Steaming food tray with lid

The Packaging

What's inside Hello Fresh box?

Hello Fresh found an easy way to educate customers on how to fold and dispose of a card box – short tutorials are available on their website! Not only box but all other plastic bags and containers are recyclable material, Hello Fresh and also Blue Apron’s.

Blue Apron box with recipe pamphlets, salmon, meat and vegetables

Some customer reviews on Blue Apron not separating ingredients by meals made us consider Hello Fresh taking this category!

Customer Support & Service

Hello Fresh

  • Switching plans – If the customer wants to make delivery changes on their account, it must be done by 12 pm EST 9 days prior to the next delivery date!
  • Cancellation – It’s free of charge to pause, skip, or cancel an order!
  • Refunds – Refund process takes 3-5 business days after complaint email is received!
  • Gift – Gift cards are a fantastic idea for friends who didn’t taste Hello Fresh!
  • Free Trial – Customers can redeem promo codes and discounts during the checkout process. There’s a special discount for all U.S. college students!
  • Customizable – All meal recipes are customizable!

Three meal box options to giveaway via Gift card – Classic, Veggie or a Family box! You can also send a Wine Gift Card! Strict policy – a person who receives wine needs to be 21 or older (with an ID) and sign for the delivery!

Blue Apron

  • Switching plans – Switch between-meal programs, mix and match meal recipes to make your week plan!
  • Cancellation – Free of charge; be free to skip or cancel your subscription!
  • Refunds – Contact customer support team to guide you through a refund process if you can’t find help on the website!
  • Gift – Perfect Wine/Meal box for people you love!
  • Free Trial – Yes! First three meals by your choice are free!
  • Customizable –  Every meal recipe can be customized!

Their policy about refunds is clear – customer needs to send damaged/defected products in original condition and packaging to the warehouse and wait a few days for a customer support team to reply! Minimum credit on a Gift card is $60, applies on food and wine!

Our Verdict

Blue Apron icon

Between these two popular meal kit delivery services, we can choose today’s winner by looking at ingredients quality, variety of meal recipes, and shipping price. All of these categories determine our winner – Blue Apron, but it’s a very close call. Average meal price is almost the same and very budget-friendly, so whatever choice you make, you will not regret it!